Budweiser “Whassup True” [01:00], “Pizza Guy” + “Whasabi” [00:30]
The winner of this year’s Grand Prix in Cannes consists of a group of friends in front of the TV, a six pack of Budweiser, and the slangy greeting “Whassup”. (short for What’s up?”) This term seems to be the final ingredient needed to complete the ultimate male bonding experience and the campaign seems certain to make “Whassup?” the flavoured greeting for years to come.