What was at first considered an additional “nice-to-have” feature on our mobile phones has, thanks to the inexorable march of technological progress, since rendered a further device – the digicam – superfluous. Our mobile is, after all, something we always carry around with us, just like the couple on their stroll around the lake. They begin by taking a snap of a dragonfly hovering around a water lily. Suddenly, a salmon pops up out of the water and gobbles up the dragonfly – and they hit the button just in time to capture this moment. To the amazement of the couple, a bear with a penchant for fish then appears, rearing itself up right in front of the cell phone lens and grabbing the fish. Yet the bear is not the final link in the food chain – and thus it is that the “gallery” is completed by an eagle swooping to carry the huge bear off in its claws. Tagline: Take your best shot with a phone!