This latest series of adverts for the Discovery
Channel introduces men who
have actually made discoveries. Some of
them are groundbreaking, others are
such highlights of Western civilisation as
the “Chia Pet”, a clay animal that, if
watered daily, starts sprouting grass.
His “discoverer” is seen mowing his
lawn and telling us how simple it was to
come up with his bestselling idea. Or we
meet Mike and watch his not particularly
successful attempts at cooking an omelette.
He, it turns out, is the “discoverer”
of some particularly tricky skateboarding
stunt. Pay-off: “Let’s all discover.”