In amusing fashion, this spot for Boost
Mobile demonstrates how a single
phone call can change one’s life. For
hip-hop heavyweight Fat Joe, the pivotal
moment comes in the shape of a call his
best friend makes to his mobile, inviting
him to join him at a hip-hop party – a
move that helped launched a successful
career in the music business. Had he not
received this call, his life would have
taken a very different turn: working as a
ground-down animal psychologist dispensing
therapy to treat the pets of
owners displaying varying degrees of
craziness.