Boots “The Moment of Truth” (01:10) #
This spot plays on the anxiety afflicting
people who, while undressing on the
beach, feel that they are attracting the
stares of other bathers. We see a woman
making her way through the mass of sunworshippers before spreading out her
beach towel on the sand and beginning to
unbutton her blouse. Suddenly, a ghostly
silence seems to descend as all eyes focus
on her, and everything – even the car that
is passing by – appears to go into a state
of suspended animation. Hesitantly at
first, but then more confidently, she gets
undressed, revealing what would appear
to be an immaculately slim, tanned figure.
Pay-Off: “Get Beach Gorgeous – Trust
Boots.”