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Smith Micro Software
Saatchi & Saatchi, New York
[2.08.103]
More Info
Stuffit Deluxe, a file compression software, focuses here on situations in life characterized by the telescoped compression of circumstances. Having only just been purchased, the goldfish is already being flushed down the loo, the woman who has just had sex is already giving birth to a baby, and someone who was playing with tokens just a minute ago is now begging for coins.
- Client Smith Micro Software
- Ad Agency Saatchi & Saatchi, New York
- Art Director Menno Kluin, Michael Schachtner
- Copywriter Brian Ahern, Julia Neumann
- Production Company HSI, New York
- Director Simon Green
More: Saatchi & Saatchi New York
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