A man is on his way to work one bright and sunny morning. As he passes them, he greets the fellow inhabitants of his village, who all seem to know him very well. A striking figure on account of his outsized legs, he gets into an elevator and is whisked off to the centre of the earth, where he is to be found sitting on a bicycle making the world turn. “There is a perfect job for everyone” runs the Pay-off for this commercial advertising an online recruitment platform.