Archive

Shop

AIDES

TBWA, Paris

[1.09.149]

More Info

Aides: “Explore” [01:00]# French non-profit organization Aides (which also means “Help!”) is dedicated to the task of educating people about Aids and helping to prevent the disease. In this beautifully animated spot, a young woman – enveloped in a condom – is swimming through an ocean of marine creatures shaped like penises and tongues. While encouraging young people to discover their own sexual preferences, the commercial also urges them not to do so without the protection provided by condoms. This wish is echoed in the sign-off, “Explore. Just protect yourself.”

More: TBWA Paris

More: AIDES

Lurzer’s Archive

Log In

©2025 Lürzer's Archive. All Rights Reserved.

Newsletter

By signing up to the newsletter, you agree to our Terms & Conditions.

1/0

Images

Prev Next

AIDES

Your cart is empty

Your Bag

Bag Total

Subtotal Cart empty

Shipping Calculated at Checkout

Checkout
Aides: "Explore" [01:00]# French non-profit organization Aides (which also means “Help!”) is dedicated to the task of educating people about Aids and helping to prevent the disease. In this beautifully animated spot, a young woman – enveloped in a condom – is swimming through an ocean of marine creatures shaped like penises and tongues. While encouraging young people to discover their own sexual preferences, the commercial also urges them not to do so without the protection provided by condoms. This wish is echoed in the sign-off, “Explore. Just protect yourself.”

Put the world's most renowned curated archive at your fingertips

Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.