MINI
JWT (J. Walter Thompson) / UbachsWisbrun, Amsterdam
[2.10.008]
More Info
Ambient media campaign: In 2009, Mini ran the Ò99 euro a monthÓ campaign. After Xmas, in several places in Amsterdam, real
Mini-size cartons with the price tag Ò99,-Ó were added to the typical post-Xmas trash, suggesting that the car was in the category of affordable gifts.
- Client MINI
- Ad Agency JWT (J. Walter Thompson) / UbachsWisbrun, Amsterdam
- Art Director Thom van Rijckevorsel
- Copywriter Thomas Reinhold
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