Toyota
Saatchi & Saatchi, Sydney
[4.04.119]
More Info
Toyota “Snakebite” (01:00)# A novel and stylistically brilliant take on the slightly threadbare format of a car proving its mettle in extreme situations. Snake bites man in the Australian outback. He’s got exactly 30 minutes to reach the nearest doctor or the poison will kill him. Not a nice thing to happen in such a godforsaken place with nobody around for miles and miles. His life is saved by his car, a Toyota Land- cruiser that gets him there safely, even in the face of quite spectacular hallucinations and confusions.
- Client Toyota
- Ad Agency Saatchi & Saatchi, Sydney
- Art Director Peter Buckley
- Copywriter Tim Brown
- Director Bruce Hunt