Charal “The Race” (00:30)# At first, we see a cheetah chasing an antelope, like in thousands of wildlife documentaries. Nothing special, really. Suddenly, however, a human being appears. And snatches the antelope from right underneath the cheetah’s snout, much to the viewer’s surprise. The spot closes on the phrase: “Guess who’s the biggest carnivore?” Campaign for the French meat producer Charal.