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Wrigley

Leo Burnett, Toronto

[4.04.148]

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Wrigley’s Excel “Irresistible” (00:30)# A spot that’s reminiscent of Wallace & Gromit shorts featuring a female employee proudly preparing a presentation. Everything’s perfect, and even the accompanying documentation has been laid out. The only things missing are the audience and … an Excel chewing gum to freshen her breath, of course. Unfortunately, someone crosses her plans. It’s King Kong himself, who first devours the young lady and then lyrically comments: “People are irresistible when they Excel-erate their breath!”

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Wrigley's Excel "Irresistible" (00:30)# A spot that's reminiscent of Wallace & Gromit shorts featuring a female employee proudly preparing a presentation. Everything's perfect, and even the accompanying documentation has been laid out. The only things missing are the audience and … an Excel chewing gum to freshen her breath, of course. Unfortunately, someone crosses her plans. It's King Kong himself, who first devours the young lady and then lyrically comments: "People are irresistible when they Excel-erate their breath!"

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