
Naming the Invisible y Digital Birth Registration
Ogilvy Lahore
[3.21.160]
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Low birth registration rates in Pakistan are due to a combination of social and economic factors. In many areas, registering a birth can be difficult – especially for children born at home or in remote locations. An app developed by Telenor Pakistan was put in the hands of health workers and marriage registrars. Making it easy to report birth-related data along with the required documentation directly to the approving authority.
Luis Gaitán: “In an age when privacy and data protection is such an important conversation, this idea offers accessible and universal use to millions of newborns in Pakistan so they can have a legal identity. A clear example of what a mobile idea should offer: a universal utility that solves a big problem in a tremendously simple way.”
- Ad Agency Ogilvy Lahore
- Creative Director Hamza Amjad
- Art Director Imran Ayub
- Production Company Caboose, London, GSMA, London
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