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MTV
McCann, Bucharest
[1.05.136]
More Info
MTV “Nunta” (00:40) + “Caine” (00:35) #
One of MTV Romania’s primary motivations
is apparently the desire to be
accepted as a national TV station rather
than some Anglo-American import.
Which is why this spot eschews overdone
American or British pop stars and
relies instead on charming Balkan
touches. In the first spot, a country
wedding culminates in a nasty fight, and
in the other a farmer is completely absorbed
in his observation of the mating
rituals of a couple of dogs.
- Client MTV
- Ad Agency McCann, Bucharest
- Art Director Radu Tinc
- Copywriter Emilian Arsenoaiei
- Production Company Castel Film
- Director Radu Muntean
More: McCann Bucharest
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