The Absolut Company
First Day of Spring, Amsterdam
[6.17.064]
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The Absolut Company “#Thisisourhouse”
It was back in 1987 when Chuck Robert, borrowing from the Creation story in the Bible, composed his founding words for house music: “Let there be House!” Decades later, they have lost none of their relevance. On the contrary, in
fact: in an age when discrimination has become socially acceptable once again, the text written back then reminds us house is there for everyone. A commercial for Absolut vodka that once again espouses the cause of equality.
Pay-off: “On the dancefloor everyone is equal.”
- Client The Absolut Company
- Ad Agency First Day of Spring, Amsterdam
- Creative Director Simon Van Gorkum
- Production Company Since '88
- Director Nick Harmsen
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