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Britvic

Saatchi & Saatchi, London

[4.19.023]

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Britvic “Natural Break”#
Who hasn’t experienced that feeling of sitting at the desk dying of thirst with the urge to drink some refreshing sugary liquid …? Yet this spot introduces us to a young girl encouraging office workers to take a break by refreshing themselves with a healthy alternative to these sugary drinks. There is, after all, already too many unnaturalness in such offices – the artificial light, the fake tans, etc. It ends with them heeding the girl’s advice and choosing to head out into nature and drink Robinsons made from naturally sourced spring water. Pay-off: Time for something natural.

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Britvic “Natural Break”# Who hasn’t experienced that feeling of sitting at the desk dying of thirst with the urge to drink some refreshing sugary liquid …? Yet this spot introduces us to a young girl encouraging office workers to take a break by refreshing themselves with a healthy alternative to these sugary drinks. There is, after all, already too many unnaturalness in such offices – the artificial light, the fake tans, etc. It ends with them heeding the girl’s advice and choosing to head out into nature and drink Robinsons made from naturally sourced spring water. Pay-off: Time for something natural.

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