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BBDO, New York

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AT&T “Train”#
What a mashup of genres to promote AT&T’s unlimited “More For Your Thing” subscription plan! The 90-second cinematic spot splices a Spaghetti Western with a playful kid’s cartoon, the story starting off in classic Western style as bandits prepare to blow up an approaching “iron horse” – but wait for the seamless switch in genres that occurs while the storyline keeps on … er … steaming ahead.

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AT&T “Train”# What a mashup of genres to promote AT&T’s unlimited “More For Your Thing” subscription plan! The 90-second cinematic spot splices a Spaghetti Western with a playful kid’s cartoon, the story starting off in classic Western style as bandits prepare to blow up an approaching “iron horse” – but wait for the seamless switch in genres that occurs while the storyline keeps on … er … steaming ahead.

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