DB Export Beer “I’m Drinking It For You”#
This one almost slipped through our fingers but thanks to the D&AD awards it caught our attention. It was published way back in February for Valentine’s Day, urging couples to gift each other with “beer bouquets“ instead of flowers. This ad is more of a music video with a couple singing to each other that they are drinking the beer for the other one: “don’t need two hands to hold you,” seems to be a reference to the health benefits of a low carb beer, and the fact that choosing one could be a romantic gesture. It’s kind of silly, but clever. Wait, what an oxymoron!