Thinx “MENstruation”#
Honestly, can we finally put periods as a taboo topic aside? The period-proof underwear maker is having a go with its first national television spot showing us a world where men menstruate too. Without making it alienating, they lean into men’s inherent blindness – or better – selfishness, regarding periods. It should – through the different scenarios – give the feeling of how life would be if the manly part of our society actually experienced monthly periods.