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NZ Transport Agency

Clemenger BBDO, Wellington

[6.19.084]

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NZ Transport Agency “Totally Compos Mentis”#
Don’t drink and drive! It is that simple! Well, apparently it is not, otherwise we wouldn’t be forced to give out the same message over and over again. This spot keeps the message fresh though with eight different guys, each with different stories of their nights out combined into a single narrative. All of them then get behind the wheel, get busted by the police and end up arrested. Pay off: “Drinking? Don’t drive!“

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NZ Transport Agency “Totally Compos Mentis”# Don’t drink and drive! It is that simple! Well, apparently it is not, otherwise we wouldn’t be forced to give out the same message over and over again. This spot keeps the message fresh though with eight different guys, each with different stories of their nights out combined into a single narrative. All of them then get behind the wheel, get busted by the police and end up arrested. Pay off: “Drinking? Don’t drive!“

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