Siaya outdoor apparel
Havas, Montreal
[1.20.007]
More Info
Siaya Outdoor Apparel “Friday Night”#
Creepy living room with a man sitting on the couch stroking his rabbit. After he pulls on his goatee, the hair on his head moves down to create a full beard. What a strange way for an outdoor apparel company to encourage people to do more outside. As the tagline says: weird things happen when you spend too much time inside.
- Client Siaya outdoor apparel
- Ad Agency Havas, Montreal
- Creative Director Carle Coppens
- Art Director Mathieu Lacombe, Havas, Montreal, Étienne Turcotte
- Copywriter Carle Coppens, Alexandre Émond-Turcotte
- Production Company Quatre Zero Un, Montreal
- Director Nicolas Fransolet
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