Magnum
LOLA MullenLowe, Madrid
[2.23.073]
More Info
MAGNUM
#NotAvailableInTheMetaverse #
As impressive as virtual reality can be, some real- world pleasures cannot be replicated, such as the enjoyment of a Magnum ice cream. The cyberpunk- styled campaign follows avatar Luna, who uses a VR headset to get away from her virtual dystopia. Upon entering the real world, she finds that some delights are not available in the metaverse.
- Client Magnum
- Ad Agency LOLA MullenLowe, Madrid
- Creative Director Tomas Ostiglia, Jorge Zacher, Kevin Cabuli
- Art Director Yan Graller, Pedro Menzzini
- Copywriter Augusto Callegari
- Production Company Bacon CPH, Copenhagen, Proppa, MADRID
- Director Martin Werner
More: LOLA MullenLowe Madrid
[03.24.181]
1/6
[03.24.104]
1/2
[1.24.145]
1/2
[02.24.095]
1/3
Lurzer’s Archive
Log In
1/ 0
Images
Prev
Next
Magnum
Your cart is empty
Put the world's most renowned curated archive at your fingertips
Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.