Who Gives a Crap
72andSunny, Sydney
[2.23.146]
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WHO GIVES A CRAP
Uncrap The World # Bringing levity to a serious matter, eco-friendly toilet paper brand Who Gives A Crap insists that our future rests upon our cheeks (literally). While the making of traditional toilet paper results in the destruction of one million trees every day, this campaign asserts that we should opt for environmentally friendly loo roll
- Client Who Gives a Crap
- Ad Agency 72andSunny, Sydney
- Creative Director Genevieve Hoey, Luke Martin
- Art Director Alexandra Antinou
- Copywriter Genevieve Hoey
- Production Company Exit Films, South Melbourne
- Director Stefan Hunt
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