Tesla and Volkswagen dominate the Norwegian EV market, but Škoda has aimed to increase its market share. In 2023 the brand underwent its biggest rebranding in 30 years, with a new tagline “Let’s Explore”. Yet, Škoda isn’t alone in linking their brand to adventures. You don’t buy a new car every day, so we had to establish early brand presence in people’s mind and at the same time show our real commitment to exploration.

We launched Škoda Mystery Trips, a free AI service that generates millions of unique travel route combinations. By curating Norway’s largest travel database and integrating natural language processing, the AI plans personalized trips based on your inputs, eliminating the need for planning. To add a real sense of exploration, the places you’ll end up are kept a mystery until arrival.

https://blaatur.skoda.no/en