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Spicy Chicken McNuggets POV
Scholz & Friends, Hamburg
[02.24.175]
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The average German is extremely sensitive to spicy foods, since German cuisine is considered rather bland when it comes to spiciness. The most commonly used “hot” ingredients are pepper, mustard, and horseradish.
We had to convince Germans to move out of their comfort zone and give spiciness a try. All while staying playful and encouraging. On top of that, we needed to establish that McDonald’s is more than just beefy burgers.
- Client McDonald's Germany
- Ad Agency Scholz & Friends, Hamburg
- Creative Director Jens-Petter Waernes
- Art Director Cornelius Hafemeister, Matthias Spaetgens
- Copywriter Cornelius Reimers
- Photographer Calle Hackenberg