Capa vs. War
Innocean Worldwide, Berlin
[02.24.189]
More Info
“Capa vs War” was born from the observation that images captured in the first half of the 20th century by war photographer and photojournalist, Robert Capa, could be mistaken as photos of ongoing armed conflicts.
By curating a selection that better showcases this visual ambiguity, the campaign uses pictures and headlines to question and provoke a comparison between our present, and mankind’s violent past of global scale conflicts. With this correlation, we crafted a message that voices a demand for today’s peace through the work of one of history’s greatest photographers.
- Client Robert Capa Contemporary Photography Center
- Ad Agency Innocean Worldwide, Berlin
- Creative Director Gabriel Mattar , Ricardo Wolff , Maso Correa Heck
- Art Director Maso Correa Heck , Ailton Henriques , Luis García-Purriños
- Copywriter Axel Fonteyne
- Photographer Robert Capa
- Account Director Min Kyung
- Awards Manager Paulina Gonzalez
- 3D Motion Graphics Designer Carlos Suárez