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Nothing says ‘true love waits’ like a hungry diner willing to hold off eating until their ketchup arrives. It’s this simple, yet very real insight that inspired ‘The Wait’.
We backed this up with global research that found nearly 70% do indeed wait for condiments, with 55% willing to wait even longer for Heinz.
The creative showcases hungry diners who have all but one key ingredient that prevents them from getting stuck in: their beloved Heinz Tomato Ketchup. Ironically, the leading role of our Tomato Ketchup was its absence. Because if you’re willing to wait, it has to be Heinz.