The main visual for the 4th anniversary campaign for the regular craft beer service “OTOMONI” was created so that the town grows with each delivery.
Over the course of four years, they have delivered and popularized over 3,000 types of domestic and international craft beer, and this visual depicts the spread of beer bottles throughout the city, which has become an opportunity for craft beer to take root in people’s lives. They believe that beer is the infrastructure of culture, and continue to convey that craft beer is rooted in people’s lives and enriches their daily lives.
This visual is presented in five episodes and expresses how craft beer is spreading and creating a culture.