DRIVE LIKE A WOMAN
Media.Monks, Paris
[02.24.216]
More Info
In 2022, 84% of fatal road accidents in France were caused by men. But a common misconception by men worldwide is that women can’t drive as well as men. Media.Monks created a new campaign for Victimes & Citoyens, an association that provides support to victims of traffic accidents and creates awareness about road safety, to stop people in their tracks with a hard hitting campaign that is simply saying : “Drive like a woman”. Because Drive Like a woman only means one thing statistically : staying alive.
- Client Victimes & Citoyens
- Ad Agency Media.Monks, Paris
- Creative Director Ibrahim Seck
- Art Director Van Yen Meunier
- Copywriter Thelma Cherpin
- Photographer Roman Jehanno