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Banco Bradesco
AlmapBBDO, Sao Paulo
[02.24.119]
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Over the years, many Black individuals have been erased from history simply because they were not white. Doctors, engineers, scientists, artists, and many others have vanished from historical records. To recover the remarkable contributions these people made to humanity, Banco Bradesco created a special book. At first glance, it appears to have missing sections in its content. However, when used with a blacklight, all the details of these personalities are revealed, along with the entire cultural richness of the Black community.
- Client Banco Bradesco
- Ad Agency AlmapBBDO, Sao Paulo
- Creative Director Rafael Gil, Rodrigo Almeida, Iron Brito, Deborah Vasques, Pernil
- Art Director Rafael Gil, Iron Brito
- Copywriter Yael Sullyvan, Mateus Souza
- Illustrator Dialeto
- Typographer Rafael Gil
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