The Polygraph
AlmapBBDO, Sao Paulo
[02.24.149]
More Info
CNN
The Polygraph
–
Untruths call into question the fundamental norms and values on which institutional legitimacy and political stability depend. It has therefore never been more important to recognise the “real” truth behind every official statement. In this spot, CNN subjects speeches to its version of a lie detector. No matter what people say, CNN shows you the truth.
- Client CNN
- Ad Agency AlmapBBDO, Sao Paulo
- Creative Director Rafael Gil, Rodrigo Almeida, Iron Brito, Marco Giannelli Pernil
- Art Director Rafael Gil
- Copywriter Rodrigo Almeida
- Production Company The Youth
- Director Henrique Bueno