VW Volkswagen Passat
Arnold, Boston
[1.06.104]
More Info
A cyclist at nighttime on a serpentine road somewhere in the mountains. Cars overtake him, yet not before honking at him since the lights on his bike have gone out. Finally, another car approaches from behind and the cyclist braces himself, expecting to hear another angry blast from the car. Instead, the VW Passat stays behind, lighting him through a dark tunnel with the help of its steerable headlights.
- Client VW Volkswagen Passat
- Ad Agency Arnold, Boston
- Art Director Brandon Sides
- Copywriter Mark Billows
- Production Company RSA, London
- Director Jake Scott