A spooky black and white commercial
introducing the Audi RS4 and designed
to tie in with the appropriately named
sinisterbeauty.co.uk Audi site: To the accompaniment
of screeching and clanging
on the soundtrack, we see parts of a car
that seem to be entangled in a spider’s
web. They twist and turn, apparently
seeking to free themselves from their
sticky surroundings. Finally, a big fat
spider charges at the camera before
turning into the RS4 quattro. Audi’s German-
language tagline, “Vorsprung durch
Technik,” appears woven into the spider’s
net.