Issue 227

$18.90

Lürzer’s Archive 227 has a seasonal freshness, from the green field intervention on the cover to entertaining reviews at the back. Key interviews with three top CCOs – Chris Beresford-Hill, Tim Hawkey and Valerie Madon – each come with their inspiration lists, while our provocative uniting of Sports+Health in the special features a host of expert creative strategy insights. Plus 100+ pages of the latest Archive acquisitions!

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Work from this issue

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Print
AFW 24
Artplan, São Paulo 

[02.24.231]

1/10

Print
British Airways
Uncommon Creative Studio, London 

[02.24.230]

1/11

Print
Mum-struck World
Sohosquare, Athens 

[02.24.229]

1/3

OOH
Follow the signs.
Pedro Almeida 

[02.24.228]

1/5

Interviews from this issue

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Issue 227 [2024]

Chris Beresford-Hill

Earlier this year, Chris Beresford-Hill took on the storied role of global CCO of BBDO, where the heritage is massive and the expectations are high
AI portrait of Tim Hawkey

Issue 227 [2024]

Tim Hawkey

Being a leader in radically changing health advertising is not enough for the team at Area 23

Issue 227 [2024]

Valerie Madon

Valerie Madon, Chief Creative Officer at APAC, tells us about the recent work that’s stunned her, if the spirit of Southeast Asia be defined, and shares her must-see top spots

Features from this issue

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27.08.2024

Sports + Health

Expert wisdom on these fast-growing sectors

23.08.2024

Missing in advertising

What would you like to put in an ad that never usually gets seen

Reviews from this issue

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Black and white photo of the Early Mad Dogs Crew. Six young men and women plus two dogs sit around looking fashionable and cool.

Issue 227 [2024]

Nick Cohen: Honest!

The sub-title of this book – ‘a true story of a ridiculous attempt to make advertising more truthful’ – gives a flavor of the urgent, declamatory text to be found within. Cohen, a sometime British creative director and now long-time US resident, “tells his truth,” as people like to say now, a truth which in […]
Collide: Embracing Conflict to Boost Creativity

Issue 227 [2024]

Tay Guan Hin’s Collide: Embracing Conflict to Boost Creativity

As the author is chair of BBDO Singapore, a regular keynote speaker with a TEDx credit, and has a list of blue chip clients that have listened to his advice, we might expect his book Collide to be full of tips for those in the business of marketing creativity. While it can serve dutifully in […]

Issue 227 [2024]

On NFTs

Now where are we with NFTs? Along with a magisterial assembly of historical masterworks and commentaries from and around the NFT space, Alice’s text is enriched and made more entertaining by seeking out various experts to share their complex and contradictory responses to this question. A while back we were all asking, “What are NFTs?” […]
Les Machine De L’île's mechanical elephant and carousel behind.

Issue 227 [2024]

Les Machines De L’île

In a world of screens, what place for the old-fashioned charms of mechanical entertainment? Actually, quite a big place, if you look at how the provincial city of Nantes has used a large park-cum-gallery of wacky contraptions to put itself on the global tourist trail and also deliver some local cultural and educational value to […]