Launching on 22 August, the date which saw the highest number of attempted crossings of the English Channel on record (1295, in 2022), this campaign from Refugease contrasts commuters’ own journeys with those of refugees attempting to cross the world’s busiest shipping route.

It included a takeover of Tottenham Court Road station, print and cinema activations, a striking mural on the Kent Coast and immersive, binaural radio ads based on real distress calls from boats attempting the perilous journey.