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Wrigley

Energy BBDO, Chicago

[3.06.028]

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The award for the most unusual pet in a
commercial this year would surely have
to go to the giant ant in this Juicy Fruit
commercial. Although it at first appears
reasonably domesticated – it even plays
frisbee with its owner, a youngish guy in
a bathrobe – its untamed side lurks
underneath. And it comes to the fore
when the young guy pulls out a pack of
Juicy Fruit gum. Pay-off: “Want something
sweet?”

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The award for the most unusual pet in a commercial this year would surely have to go to the giant ant in this Juicy Fruit commercial. Although it at first appears reasonably domesticated – it even plays frisbee with its owner, a youngish guy in a bathrobe – its untamed side lurks underneath. And it comes to the fore when the young guy pulls out a pack of Juicy Fruit gum. Pay-off: “Want something sweet?”

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