Lottomatica, Rome
Young & Rubicam (Y&R), Milan
[3.06.029]
More Info
The chances of winning with Lottomatica’s
scratch cards are illustrated by
showing a football match in which one
team consists of the normal 11 players
while the opposing one seems to
number at least 500. Super: “Do you
like an easy win?”
- Client Lottomatica, Rome
- Ad Agency Young & Rubicam (Y&R), Milan
- Art Director Corrado Frontoni
- Copywriter Alessandro Diotallevi
- Production Company BRW, Milan
- Director Matteo Pellegrini
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