Share your milk with the calf
Ruf Lanz, Zurich
[03.24.167]
More Info
In traditional Swiss milk production, calves are separated from their mothers immediately after birth. This way, every drop can be used for human consumption. Only a few dairy farms in Switzerland practises mother calf husbandry. The campaign draws consumers’ attention to this animal-friendly form of milk production.
- Client Förderverein Mutter-Kalb-Haltung
- Ad Agency Ruf Lanz, Zurich
- Creative Director Markus Ruf , Danielle Knecht-Lanz
- Art Director Mario Moosbrugger
- Copywriter Markus Ruf
- Digital Artist Michèle Aschmann