Sears
Young & Rubicam (Y&R), Chicago
[4.06.030]
More Info
Sears “Arboretum” (01:00) #
Department store chain Sears has chosen
the tagline “Bring your lawn to life” to
present the range of garden tools available
through the store in full bloom.
Time-lapse photography is used to show
us “lawnmower flowers,” with sunshade
butterflies fluttering through the scene,
yet the scary secateurs flowers are also
sharpening their blades in the hope that
meaty prey is at hand. Next to them, we
see a picture of the respective specimen.
- Client Sears
- Ad Agency Young & Rubicam (Y&R), Chicago
- Art Director Mark Figliulo , Isabela Andrade Ferreira , Nancy Hannon
- Copywriter Pete Figel
- Production Company MJZ, Los Angeles
- Director Rupert Sanders