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IKEA
Memac Ogilvy & Mather, Dubai
[01.25.028]
More Info
“Iconic Outdoors”: IKEA chose to advertise their outdoor collection on the most indoor thing out there: computer desktops. However, these are almost always images of breathtaking outdoor scenery, so they created a set of downloadable desktop icons for every one of their outdoor collection, so that your desktop files can be outdoor furniture, nestled on scenic desktop wallpaper.
- Client IKEA
- Ad Agency Memac Ogilvy & Mather, Dubai
- Creative Director Moemen Metwally
- Art Director Alicia McBride
- Copywriter Carl Khoury
More: Memac Ogilvy & Mather Dubai
More: Ikea
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