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Folgers Coffee

Saatchi & Saatchi, New York

[5.06.017]

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Folgers “Happy Morning” (01:30) #
Folgers claim to make mornings more
“tolerable” with their coffee. This commercial,
which starts off calmly enough
with beautiful images of dawn breaking,
suddenly turns into a musical extravaganza
featuring a horde of identically
dressed sprites sporting yellow wigs,
prancing around and singing their “Happy
Mornings” tune to people like you
and me drowsily coping with having to
get up. So campy it has to be seen to be
believed, this spot has attracted online
comments such as “Folgers, now spiked
with LSD!”

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Folgers “Happy Morning” (01:30) # Folgers claim to make mornings more “tolerable” with their coffee. This commercial, which starts off calmly enough with beautiful images of dawn breaking, suddenly turns into a musical extravaganza featuring a horde of identically dressed sprites sporting yellow wigs, prancing around and singing their “Happy Mornings” tune to people like you and me drowsily coping with having to get up. So campy it has to be seen to be believed, this spot has attracted online comments such as “Folgers, now spiked with LSD!”

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