Pipex “Brand” (01:00) #
One of the cheesiest TV celebrities of all
times, David Hasselhoff of “Knight Rider”
and “Baywatch” fame, exhibits a baffling
degree of self-irony in this campaign
for broadband internet provider
Pipex. We see him at “Hoff Central,” a
kind of church-cum-factory dedicated to
the proliferation of flattering images of
himself, posing for photos which are
then sent out via his Pipex broadband
connection to the community of adoring
fans all over the world.