Audi A6 “Satellite” (01:00) #
This time around, the benchmark against
which Audi measures its performance is
neither dogs nor its competitors but no
less an institution than world space organization
NASA. At the beginning, we see
a NASA missile taking off and beginning
its journey through space. NASA, the spot
observes, has had more than 6,500 patents
filed. Suddenly, however, we see
parachutes on the dark horizon as they
crash down out of their orbit straight
down into the sea with an Audi A6 attached
to the strap. Pay-off: “In developing
the A6, Audi filed 9,621.”