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Foster´s Twist

M&C Saatchi, London

[6.06.011]

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Foster’s Twist “Laid Back” (00:30) #
“Let It All Hang Out,” the 60s song by The
Hombres, is used to illustrate the typically
“laid back” feeling of the 60s. That
mood translates into “relaxed,” enabling
the beer-drinking party community to lean
back and – in more modern parlance – to
“chill.” Providing, of course, the brew they
ordered really is a Foster’s – otherwise,
the comfortable back-leaning position can
soon cause them to tumble to the floor.

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Foster’s Twist “Laid Back” (00:30) # “Let It All Hang Out,” the 60s song by The Hombres, is used to illustrate the typically “laid back” feeling of the 60s. That mood translates into “relaxed,” enabling the beer-drinking party community to lean back and – in more modern parlance – to “chill.” Providing, of course, the brew they ordered really is a Foster’s – otherwise, the comfortable back-leaning position can soon cause them to tumble to the floor.

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