Aides “Sugar Baby Love” (03:00) #
The animated “Woman” commercial for
French aids relief organization Aides produced
in 2005 is continued here by
TBWA. The little boy we meet in the commercial
does not seem to enjoy cowboy
games, preferring to grab himself the
girls’ doll. As he grows up, he is not attracted
by the girls on the beach but by
the pretty surfer who, after a passionate
night, dumps him again. From muscleman
through to a sports car snob who turns
out to be a balding fatso, he winds up in
hospital after a fight and, ultimately, with
the great love of his life. All’s well that
ends well, as the saying goes, and they
hop off – newly wed – into the pink-hued
sky. Pay-off: “Live long enough to find
the right one. Aides. Protect yourself.”