Australian Childhood Foundation
Clemenger BBDO, Melbourne
[6.06.040]
More Info
Australian Childhood Foundation “Superhero” (01:30) #
An Australian children’s organization is,
in this spot, seeking to give hope and encouragement
to abused children. The little
boy knows exactly what his father is
intending to do this evening. To the accompaniment
of Johnny Cash’s melancholy
number “Hurt,” however, he gets
up from his bed and prevents the father,
by pressing just one finger against the
door, from entering the room. Pay-off: “Unfortunately,
abused children don’t have
superpowers. But you do. Become a childhood
hero. Donate to the Australian Childhood
Foundation.”
- Client Australian Childhood Foundation
- Ad Agency Clemenger BBDO, Melbourne
- Art Director Cameron Hoelter
- Copywriter Emma Hill
- Production Company Exit Films, South Melbourne
- Director Mark Molloy