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Nissan Rouge

TBWA, Paris

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Nissan 4×4 “Animals” (01:00) #
The idea for this Nissan commercial, in
which a car morphs into an animal – or, in
this particular case, a whole series of animals – is nothing new in the world of
advertising. Yet the remarkable implementation of this idea will prove to be a
hard act to follow for future efforts in this
field. Believing the Nissan 4×4 it to have
been halted by a falling rock, we subsequently see the vehicle overcome the obstacle by mutating into a big cat that runs
across the hilly snow-covered terrain.
After reverting back to a car once again,
it then shapeshifts into a spider when
traversing a dusty plain, into a crocodile
when crossing a lake and, finally, it
snakes its way along the road as, well, a
snake. Tagline: “Naturally capable.”

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Nissan 4x4 “Animals” (01:00) # The idea for this Nissan commercial, in which a car morphs into an animal – or, in this particular case, a whole series of animals – is nothing new in the world of advertising. Yet the remarkable implementation of this idea will prove to be a hard act to follow for future efforts in this field. Believing the Nissan 4x4 it to have been halted by a falling rock, we subsequently see the vehicle overcome the obstacle by mutating into a big cat that runs across the hilly snow-covered terrain. After reverting back to a car once again, it then shapeshifts into a spider when traversing a dusty plain, into a crocodile when crossing a lake and, finally, it snakes its way along the road as, well, a snake. Tagline: “Naturally capable.”

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