Hellmann’s “Cheese & Tomato” (00:35) #
The simple question as to how one best
prepares a sandwich turns, in this spot
for Hellmann’s Mayonnaise, into an endless litany of all the ingredients one requires to do so. Beginning with a variety
of different cheeses and sausages, and
going on to the addition of tomatoes or a
little butter … there is only one thing on
which the persons interviewed agree:
Hellmann’s is a must. Yet concord prevails only briefly when it comes to
deciding whether the finished “artwork”
should be cut into squares or halves.
Tagline: “You create a sandwich. Hellmann’s makes it.”