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PlayStation Portable Passport To …

TBWA, London

[2.07.027]

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PlayStation Portable Passport To … “Passport To” (01:00) #
For the young couple in this spot advertising “Passport To,” the interactive travel
guide for the PSP, life is running in reverse
while the world around them continues to
turn. As they ride backwards on a bicycle,
the journey takes them through a shared
vacation day in Stockholm – which begins
in the early morning outside the hotel and
is constantly accompanied by the wealth
of information provided by their PSP travel guide. Instead of breakfast, a visit to the
disco is on the agenda, and things continue with the evening meal, after which a
souvenir is bought and, finally, we see the
two enjoying the morning sunshine while
riding through the streets. The trip ends
where it began: outside the hotel. “The
adventure starts here,” runs the claim.

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PlayStation Portable Passport To … “Passport To” (01:00) # For the young couple in this spot advertising “Passport To,” the interactive travel guide for the PSP, life is running in reverse while the world around them continues to turn. As they ride backwards on a bicycle, the journey takes them through a shared vacation day in Stockholm – which begins in the early morning outside the hotel and is constantly accompanied by the wealth of information provided by their PSP travel guide. Instead of breakfast, a visit to the disco is on the agenda, and things continue with the evening meal, after which a souvenir is bought and, finally, we see the two enjoying the morning sunshine while riding through the streets. The trip ends where it began: outside the hotel. “The adventure starts here,” runs the claim.

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