Amp Energy “Paper” (00:50) #
With this spot for its Amp Energy soft
drink, Mountain Dew shows itself from its
more imaginative side. The energy-packed
beverage seems, once this previously uninspired creative has taken a sip from the
can, to spur him on to flights of fancy.
The lines discarded around the waste
basket are transformed into an army of
paper devils that, complete with full-scale
air force, bombard the young author. After the troops have, finally, been transformed into a huge monster, the shredder is the only thing that can help. This is
a story the writer cannot get down on
paper quickly enough.